Core Team



George Pierce

  • Passionate entrepreneur with vision to bring performance footwear to wider world
  • 20+ years in venture companies including as Board member of shoe company, CEO-founder of wellness program, and CEO of a stroke rehab product company
  • World Champion Duathlete, member of TEAM USA 2011-2015, 2018

Eric Martin
COO and CTO, Director

  • Former CEO and senior exec at range of companies
  • Oversees web dev & analytics, social media, payment systems, CRM

Marianna Anagnostou
VP Design and Innovation

  • 20 years in footwear design (Dexter)
  • Responsible for all upper and outsole designs, latching system, graphics, logo and artwork, new model creation

Dr. Terri Friel
Director Business Development

  • CEO of Doctus (management consultancy)
  • New product triathlon race testing
  • Club sponsorships and ambassadors
  • Range of Director and Advisor roles

Brett Lovejoy
Patent Attorney

  • Morgan Lewis, San Francisco
  • Strong track record in obtaining footwear patents
  • Advising company on IP issues globally
  • Instrumental in securing patent in China

Tom Jelmyer
Co-Founder, Director

  • Engineer and inventor
  • Owner of high-end Palo Alto sports store
  • Responsible for design innovations (canopy fitting system), 3D development

Randall Barna
Footwear Development

  • 20 years in footwear (Founder of Footform Orthotics)
  • Sells PierceFootwear at his Bend flagship store
  • Supports Marianna on designs including box fitting system for Special Olympics


Kathleen Quinney: Worked in sports marketing with the Portland Trailblazers, ​Portland Timbers and Portland Beavers and presently Manager of Princess Athletic.

Wendy Hill: Partner and investor as Persephone Ventures, Greater Boston area

Eric Nguyen: Chief Marketing Officer, Kollective Technology, Bend, OR

Monty Cartwright: Consultant, Masters Track & Field, retired SOU professor, track and field coach; Portland Masters Club triple jump competitor; investor


sgygyjedmCore Team