Eric-MartinEric Martin is Chief Business Officer and our CIO serving in a dual role. He is a multi-disciplined athlete living happily in St. George, UT. He is exceptionally talented in road and mountain bike racing. He is proving to have equal talent as a promising trail runner. His favorite personal racing result is being crowned as Utah State time trial champion for 2 consecutive years.

He is a highly motivated, success-drive executive with a sterling track record of driving new heights in sales, productivity, profits and customer satisfaction. Over 15 years leading the design and implementation of solutions with a tangible return on investment. Excel in contributing to corporate strategy and partnering with executive and field managers to align business products, processes and systems with corporate goals. Comfortable in startup, turnaround and Fortune 500 environments. Well-balanced executive able to create a realistic vision for the future with a genuine interest in customer satisfaction.

Proven Leadership Ability. Optimistic leader with an entrepreneurial can-do attitude, but with firmly planted pragmatism. Well-rounded management style that creates common vision, inspires talent and forges positive relationships. Proven ability to recruit, motivate and develop a superior staff. Possess a seasoned, mature management style, which provides credibility and confidence to the organization.

Change Agent and Able Strategist. Exceptional ability to resolve complex business challenges and attain peak levels of performance. Intellectually aggressive, visionary, with a track record of identifying core business issues, and setting strategic direction based upon technical competencies of the organization and opportunities.

Proven large-scale management skills. Successfully designed and deployed world-class operations that are known for their reliability and excellence in customer service. Consistently recognized for delivering high-quality solutions early and at significantly less cost than budgeted.


MariannaMarianna Anagnostou is our VP of Footwear Design. She has known that she would design sneakers from about age 5. When most kids were drawing dolls and animals she was re-designing Adidas shoes. After she graduated from Mount Mary College with a BA in Design, she started her design career with Dexter Shoes in Maine. Marianna worked on all of their collections of Mens and Womens Classics, as well as their specialty collections: Golf, Bowling and Boat- Sailing. It was the Boat-Sailing category that attracted her with the innovation in materials and construction. Dexter had their sampling-design room on site, which really helped her understand and be part of the development process: leathers, stitching, pattern making, and the numerous measurements in making footwear. After Dexter and returning back to Europe, she attended an apprenticeship program with Giovanni Krespo in Italy. Italians traditionally design and develop the model simultaneously, something quite different for the rest of the world. This period of study in Italy profoundly affected her design skills, and helped her see and develop the start of the whole process- sketch to a live model. Today, Mariannas lifelong passion and experience in footwear design is now the driving force behind the Pierce Footwear innovative journey to combine the best elements of shoe technology, materials and fashion into unparalleled excellence.


TomTom Jelmyer is head of Pierce engineering, the brains behind the closure systems and the Latchet as the new lace for footwear. Two weeks after Pierce came to Jelmyer to ask him to design a new upper to allow him to get in/out of shoes faster without laces, shoe #1 was built in Toms kitchen, backyard in Palo Alto, with true Silicon Valley technology mojo. Pierce raced at the 2011 USAT national duathlon championships and cut significant time off his previous years transition times in both T1 (run-bike) and T2 (bike-run). The two immediately wrote and filed the provisional patent in 2012 then traveled to Busan, Korea to solicit the making of 400 prototype T2s that were tested on Olympians, pro triathletes, duathletes, marathoners, kids running PE and the wellness community including doctors, nurses, those recovering from stroke that could not put their shoes on without help. Tom is the driving force behind new ways to close shoes and has produced several iterative designs for street, sport, cycling and soccer footwear with the help of Village Cobbler sewing/stitching just down the street in Palo Alto. His background is not only as a high end bicycle shop owner, mechanic but combines athletic talent as a team sponsored road rider having raced hundreds of USCF stage races around the country. Tom has ridden cross country on his bicycle many times, is super knowledgeable about training techniques and gives his time as a volunteer to several charity rides each year as their lead mechanic. If you want to get the best wheel built look no further. And of course, you might spot Tom walking to work sometime in his orange T1s that he conceived and strung up in his kitchen 3 years ago!


Terri Friel is a seasoned engineer whose extensive experience with analysis, strategy and turnaround makes her adept at complex organizational analysis, formulating strategy and planning implementation. Her expertise includes continuous improvement, business process restructuring and organizational change management and leadership coaching and development.

With corporate management experience in BF Goodrich, Procter & Gamble, Fries & Fries, PepsiCo and academic management at Butler and Roosevelt University, Friel has demonstrated her ability to solve difficult problems and manage complex and diverse projects while building a coalition for solving problems to develop new opportunities. Since 2004, Friel has served four times as a Federal Baldrige Examiner; a program that focuses on advising an organization on how to improve and build upon its existing foundations to achieve excellence. During her academic career she consulted with organizations such as Toyota, Hitachi, City of Bardstown, RR Donnelley and others.

Friel has a Doctor of Engineering and MS in Engineering Management from Southern Methodist University. She also has a Bachelor of Science Chemical Engineering and Master of Engineering in chemical engineering from the University of Louisville Speed Scientific School and a BA in French. She is fluent in French, conversational in Spanish and can speak tourist Japanese and Gaelic.


Kelly Thompson is the sales rep for Pierce Footwear in the Southwest region of the country (AZ/CA/NM) He is a duathlete and USAT member since 1990, having raced for Team USA in several World Championships throughout the years and throughout the world. It is through duathlon racing that Kelly met up with George Pierce back in the 1990’s. “George is a great person, and we were training buddies back in the day when he and his family lived in Tucson”. Kelly has been a teacher and cross country coach for 25 years, and now is moving into the business aspect of athletics. He rides frequently with local bike groups in and around Tucson, but his primary athletic goal is competing at the National level as a Master’s runner for 5/10k’s. For Kelly, running in the shoes and sharing the shoes is a great merger of personal passion and professional outlet. “I look forward to sharing these shoes at more and more venues as I spend more time doing one of the things I love most – running!”