Pierce Footwear puts pair of Deschutes Dashers on course for faster transitions.

Duathlete Maureen Heintz of Cincinnati, OH gratefully accepts a new pair of Pierce Footwear T1s from George Pierce (kneeling at left).

Two competitors at last Saturday’s Deschutes Dash could be on their to way to faster times in future races. Natalie Seney of Salem, Oregon competed in the Olympic Triathlon category and Maureen Heintz of Cincinnati, Ohio raced in the Olympic Duathlon at the event held in Bend on July 15. Since they each had the slowest times in the bike/run transition area in their respective categories, Pierce Footwear gave them both a brand new pair of Pierce T1 shoes after the race.

Pierce Footwear CEO and Founder George Pierce invented the T1 with no laces or tongues to provide a superior fit and significantly reduce the time athletes spend switching from running shoes to bike shoes and back again. Pierce used his T1s to dash to a 1st place finish in Saturday’s Men’s Sprint Duathlon.

“Triathlons and duathlons are hard enough to compete in with difficult courses and extreme heat,” said Pierce. “The T1 is the only shoe that can greatly reduce transition times as well as give you outstanding comfort and support for your run.”

Needless to say, Seney and Heintz were both surprised, yet extremely grateful that their slow transitions resulted in a new pair of shoes. Even though they were exhausted from the race, they both were looking forward to competing again in their new shoes.

“Sharing Pierce Footwear with dedicated athletes is our way of inspiring them to compete and showing them that better performances start with the feet,” says Pierce. “If you can knock a minute or more off your transition times and have comfortable feet throughout the race, you’re going to feel a lot better at the end of the day.”